This YouTube transcript excerpt advises on selecting a target market for a video business, stressing that target audiences must be easy to find and reach (e.g., on Facebook, Instagram, LinkedIn, or in networking groups). It warns against choosing hard-to-reach niches, because even the best offer or sales skills won't close deals if the market is inaccessible.
Now, the third thing is, is are these people easy to target? Can we find them on Facebook, Instagram, LinkedIn? Can we find them in groups? Are they in BNI groups? Are they in networking groups? Where are these people? Now? We don't want to target astronauts. We don't want to target very small Fortune 500 companies that are impossible to get in touch with. We don't want to target those types of people because they're going to be really hard to find. And if we want to sell people, we have to find them. Obviously, if you choose the wrong market, you could have the best offer, the best strategy, be the best at sales, but you're still not going to close anything.
