This YouTube segment advises that a business must choose a market that is normal or growing to enable sales growth. It cites Alex Hormozi’s ideas from 'Hundred Million Dollar Offers' and gives an example of a vendor serving newspapers whose sales declined because the newspaper market was shrinking ~25% annually. The point: even an excellent offer or sales process can fail in a dying market.
The fourth thing is they have to be growing, right? And Hormozi talks about this a lot in hundred million dollar offers as well. But it has to be a growing market. He tells the story of someone who was serving newspapers and every year his sales kept declining and it was because newspapers, the industry, the market was shrinking by 25% a year which is causing him to not be able to grow. Right? And we'll talk about that a little bit later in this video. But it needs to be a market that's either normal or growing. If it's a dying market then it's going to be an uphill battle. It's going to be very tough to be able to be successful. No matter how good your offer is, no matter how good you are at sales, if you choose the wrong market, you could have the best offer, the best strategy, be the best at sales, but you're still not going to close anything.
