Short YouTube discussion (Eric Deeran - Master Filmmaker) arguing that cinematic production is now the baseline for content, but the primary value for clients is measurable results; sales conversations should focus on the destination (the outcome) rather than the journey (the production).
Well and that's, and that's why like in the sales process that we were talking about earlier, we have them go through the pillars because it doesn't just give you the features of, you know, the content because they can explain a brand video, a demo video all day long. But how does it actually help me at the end of the day and we were talking about apps, how does it help me get from A to B at the end of the day?
100% you're not selling the, I mean we say it all the time and you say it too. We're not selling the, the plane ride, we're selling the destination. And so a lot of times you're not actually selling video. I love content that looks amazing, it's impactful, it's cinematic. That's just the standard to get in these days. That's the baseline. But now you have to have content that is all of that plus gets clients results.
