Eric DeeranOne mission — help agency owners build businesses they actually love running.

Clients Cancelling Retainer?

19 Feb 2026 · 0 min

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0:29

In this short video, Eric Deeran explains why clients on retainer often cancel after a few months. He argues that cancellations stem from a lack of measurable ROI: agencies that merely produce organic, aesthetically pleasing content without tying it to concrete business results fail to demonstrate value. Deeran stresses the necessity of implementing systematic approaches that convert content into tangible outcomes for clients. He concludes with a call to action, directing viewers to a follow‑up video that teaches how to build such result‑driven systems.

If you have clients that were on retainer with you but they canceled after a couple of months, here's what went wrong. Fundamentally, clients only cancel if you're not getting them great results. So if all you're doing is posting organic content, handing them pretty looking videos, and trying to pass that off as getting them results, they're going to cancel the retainer because they don't see the value. They're not getting an ROI return on investment from the content that they're creating. You have to actually implement a system to use the content to get them results. If you want to learn how to do that, I put together a short video on the next page. Click the link below, check it out, we'll see there.