Eric DeeranOne mission — help agency owners build businesses they actually love running.

Clients care about ROI, not cinematic content

24 Jul 2024 · 0 min

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0:18

A short YouTube video (by Eric Deeran) arguing that business clients care more about measurable return on investment (ROI) from content than about a filmmaker's cinematic portfolio. The speaker explains that clients are businesses seeking content that drives growth and ROI, so creative portfolios are less persuasive than clear ROI outcomes.

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