Eric DeeranOne mission — help agency owners build businesses they actually love running.

Clients care about ROI, not cinematic content

28 Aug 2024 · 0 min

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0:18

YouTube video by Eric Deeran arguing that businesses (clients) prioritize return on investment (ROI) from content over cinematic or portfolio-driven aesthetics. The speaker frames the problem as businesses wanting measurable growth from content and thus making decisions based on expected ROI rather than a creator's cinematic portfolio.

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