Eric DeeranOne mission — help agency owners build businesses they actually love running.

Clients care MORE about the RESULTS of the content

16 Sept 2024 · 1 min

Watch on YouTube

0:34

A short YouTube presentation (by Eric Deeran) arguing that businesses commission content to make money; therefore clients prioritize measurable return on investment (ROI) over purely cinematic or beautiful-looking content. The speaker notes a baseline standard of production is required, but beyond that results—profit or business outcomes—matter more than aesthetics and this reframes how creators should pitch and design content.

Chapters

We create content for businesses because businesses have a make money outcome. It means that they don't think that they're going to make what we call an roi, return on investment. And this is likely because the way that you're pitching your content is, I'm going to create this cinematic video for you. They do not care how nice the piece of content looks. Now, there is a certain level of baseline of content, of standards that you have to have within the content that you're creating. But because beyond that, they care more about making money with your content than they do about actually creating beautiful looking content. So that begs the question, what do we actually have to do?