Short excerpt from a YouTube video by Eric Deeran arguing that businesses commissioning content prioritize measurable return on investment (ROI) over purely aesthetic or cinematic quality. The speaker notes there is a baseline standard for content quality, but beyond that clients care more about whether content makes money. The segment ends by posing the question of what creators must do to align with that priority.
We create content for businesses because businesses have a make money outcome. It means that they don't think that they're going to make what we call an roi, return on investment. And this is likely because the way that you're pitching your content is, I'm going to create this cinematic video for you. They do not care how nice the piece of content looks. Now, there is a certain level of baseline of content, of standards that you have to have within the content that you're creating. But because beyond that, they care more about making money with your content than they do about actually creating beautiful looking content. So that begs the question, what do we actually have to do?
