This content was created by Eric Deeran - Master Filmmaker. This content was uploaded by Eric Deeran - Master Filmmaker. This is a YouTube video titled "Clients care MORE about the RESULTS of the content" from August 26, 2024, discussing the importance of focusing on the return on investment for businesses when creating content, rather than just the aesthetic quality.
We create content for businesses because businesses have a make money outcome. It means that they don't think that they're going to make what we call an roi, return on investment. And this is likely because the way that you're pitching your content is, I'm going to create this cinematic video for you. They do not care how nice the piece of content looks. Now, there is a certain level of baseline of content, of standards that you have to have within the content that you're creating. But because beyond that, they care more about making money with your content than they do about actually creating beautiful looking content. So that begs the question, what do we actually have to do?
