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31 May 2025 · 0 min

Watch on YouTube

0:17

Short YouTube transcript (monologue) advising that content creators and coaches must be perceived as superior/aspirational by potential clients; if clients don't 'look up' to them they won't pay or hire them. Emphasizes projecting confidence and higher achievement to attract hires.

If you don't look up to the person that's creating your content, then you're not going to pay them a lot of money because you don't actually look up to them. If you don't look up to a coach who's doing more than you, right, Then you're not going to hire them because you're like, why would you hire anybody who's doing less than you? And so it's the same concept here. They're looking up to you, so you have to bring that energy to the conversation.