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29 May 2025 · 0 min

Watch on YouTube

0:20

Short business-advice clip (YouTube) by Eric Deeran focused on pricing conversations with prospective clients. The speaker explains that when business owners see a price they think about two things: (1) whether the service will bring in new clients/more revenue, and (2) whether it will increase revenue from existing clients. If you cannot clearly answer those ROI-focused questions, prospects will raise price objections, say they need to think about it, or choose cheaper options.

Because when a business owner sees your price, they're thinking two things. They're thinking, how is this going to make me more money and get me more clients? Or how is this going to get the clients that I already have paying me more and making me more money? And if you cannot genuinely answer those questions, then they're always going to give you the price. Objection. They're always going to give you the I need to think about it objection. They're always going to go with a cheaper option.