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28 May 2025 · 0 min

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0:22

A short clip from Eric Deeran's YouTube video discussing the core value proposition of a video/social-media service: clients are primarily paying to save time and avoid the work of producing and posting content. The speaker emphasizes that the service sells convenience (someone else making and posting content) rather than just the content itself, and raises doubts clients may have about trusting a new provider.

I guess. How could you. How could you know what you're getting is the correct thing if you've never done it before? Like, do you have the kind of time to allocate towards that as well? Because a lot of you got, like, for you guys, you're not really just selling them the content, you're selling them saving time. So, like, that's the big sell for them is, like, just not having to think about it. Somebody just comes in and makes all the stuff and it's up on my social media page. Like, that's ultimately what they're paying for at the end of the day.