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3 May 2025 · 0 min

Watch on YouTube

0:28

A short spoken segment from Eric Deeran (Master Filmmaker) offering sales-call advice for filmmakers or agencies: when a prospective client shows hesitancy, avoid stating price immediately because that can worsen resistance. Instead, probe to uncover specific uncertainties (ask what they feel uncertain about), address those concerns to alleviate doubt, then present pricing once the prospect feels ready. The clip emphasizes resolving objections first to avoid an uphill pricing conversation.

If he's still having hesitancy about the process, telling him the price will only make it worse. Right. It's like, hey, how do you feel about it? I feel pretty good. It's like, that doesn't sound like you feel pretty good. What do you feel like maybe you're uncertain about? Oh, I don't know if this video is really going to help us. I have to alleviate that uncertainty first, and then I go back into, okay, how do you feel? I feel good. Here's the price. Right? You just don't want to drop that price until they feel like they're 100% ready to go. Otherwise, you're just fighting an uphill battle at that point.