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12 May 2025 · 0 min

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Short transcript excerpt from a YouTube video (creator: Eric Deeran - Master Filmmaker) in which the speaker advises diagnosing the root cause of a prospective client’s hesitancy before reacting; if the objection is purely price-related, the speaker suggests offering a "painful" discount, but cautions that discounts won't help if the underlying problem is uncertainty about whether the solution will work or about the process.

Um, what I would probably do is, like, figure out what the hesitancy is, and if it really is just a price thing, then I could give them a painful discount. But I want to figure out what's behind the hesitancy, because it might have nothing to do with price in general. It might just be like they're not sure if this is going to work for them, or there's uncertainty in the process and giving a discount won't help you.