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2 Jun 2025 · 0 min

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0:24

Short excerpt from a YouTube video by Eric Deeran - Master Filmmaker explaining marketing performance metrics. The speaker defines CPC (cost per click), CTR (click-through rate), lead cost (cost to acquire a lead), and cost per qualified lead/call (cost to get a qualified call scheduled).

Questions this video answers

Cost per click.

Click-through rate (click-through percentage).

How much it is costing to get a lead (cost to acquire a lead).

How much money it costs to get a qualified call on the calendar.

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