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Comment "Info" if you want to see how we can help you get 5-15 new video retainer clients...

7 Jun 2025 · 1 min

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This content was created by Eric Deeran - Master Filmmaker. This content was uploaded by Eric Deeran - Master Filmmaker. This is a YouTube video titled "Comment 'Info' if you want to see how we can help you get 5-15 new video retainer clients..." discussing cost metrics for advertising, including cost per click, lead cost, and cost per qualified call, in the context of selling high-ticket items.

Questions this video answers

$3 to $4 per click

Above 1%

$20 to $100 per lead

Approximately $75 up to $500 per qualified call

$40,000 to $70,000 (examples: 40, 50, 60, $70,000)

Chapters

And so we're looking for a cheap cost per click anywhere between typically 3 to $4. Our CTR needs to be above 1%. Lead cost is going to vary, but it could be anywhere between $20 a lead to $100 a lead cost per qualified booked call can be anywhere between $75 cost per qualified call all the way up to. I've seen some clients have $500 cost per calls or cost per qualified calls. Now that's okay, because these people are selling something for a higher ticket amount of money for like 40, 50, 60, $70,000. And they can afford a higher cost per call. Right. And then we look at close rate, and then we look at what's your average cash collected on that amount of money.