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14 Apr 2025 · 0 min

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Short excerpt from a YouTube video by Eric Deeran (April 14, 2025) in which the speaker advises diagnosing the cause of client hesitancy before offering concessions. The speaker suggests offering a meaningful discount only if price is the actual barrier, and warns that discounts won't help when hesitancy stems from doubts about results or process uncertainty.

Um, what I would probably do is, like, figure out what the hesitancy is, and if it really is just a price thing, then I could give them a painful discount. But I want to figure out what's behind the hesitancy, because it might have nothing to do with price in general. It might just be like they're not sure if this is going to work for them, or there's uncertainty in the process and giving a discount won't help you.