YouTube video (Eric Deeran - Master Filmmaker) offering practical advice on winning video retainer clients. This excerpt advises filmmakers/creators to lead client conversations by asking about goals/problems, then reverse-engineer specific content solutions—positioning themselves as expert consultants who prescribe tailored video strategies rather than passively taking orders.
What videos do you want? Instead of asking the client, you know, what are the main problems? What's the main goal? And then how do we reverse engineer, engineer our way into that goal based on the, you know, based on the goal that you said you wanted to get to. And then they don't prescribe content. They're more of just a waiter instead of becoming a doctor or an expert on content. So they can prescribe the client the right solution based on the problems that they have. And if you can go in with that framing and say, hey, I'm going to go in and prescribe you a specific solution, then they're going to respect you, because they don't know what they're talking about there, right?
