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26 Apr 2025 · 0 min

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The clip is a brief transcript excerpt from Eric Deeran - Master Filmmaker advising video producers on handling client hesitancy and pricing. It recommends delaying price disclosure until client concerns are fully addressed, using probing questions to surface uncertainty (e.g., 'what are you uncertain about?'), alleviating that uncertainty, then presenting price once the client feels ready. The guidance emphasizes not dropping price prematurely to avoid fighting an uphill battle.

If he's still having hesitancy about the process, telling him the price will only make it worse. Right. It's like, hey, how do you feel about it? I feel pretty good. It's like, that doesn't sound like you feel pretty good. What do you feel like maybe you're uncertain about? Oh, I don't know if this video is really going to help us. I have to alleviate that uncertainty first, and then I go back into, okay, how do you feel? I feel good. Here's the price. Right? You just don't want to drop that price until they feel like they're 100% ready to go. Otherwise, you're just fighting an uphill battle at that point.