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27 Apr 2025 · 0 min

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This short transcript excerpt presents client-acquisition and retention strategies for video/creative agencies: offer paid ads services or an organic content strategy that includes clear calls-to-action (CTAs) within content and use automation tools (e.g., ManyChat) to convert engagement (comments/keywords) into lead forms. The speaker frames these tactics as ways to produce measurable results so clients stay on retainer.

So what I've seen is like, either you offer ads to your clients and you learn that, or you offer an organic content strategy where you have content that you're creating for them. You have an organic strategy behind the content. You have call to actions within the content. You're using something like manychat to show, like to actually have them comment a word on the piece of content, and then it takes them to a lead form or whatever it may be. And that's something we obviously help our clients with, is developing a strategy, helping their clients actually see results. So then people stay with you.