Eric DeeranOne mission — help agency owners build businesses they actually love running.

Comment "Info" if you want to see how we can help you get 5-15 new video retainer clients...

1 Jun 2025 · 0 min

Watch on YouTube

0:26

Short excerpt from a YouTube video by Eric Deeran (Master Filmmaker) that provides practical guidance on sales metrics for winning video retainer clients. The speaker explains that typical close rates are around 20–30% and walks through average cash-collected examples (e.g., a $20,000 package where the agency actually collects $15,000 or $10,000) to use for revenue projections and client-acquisition planning.

Questions this video answers

20–30%.

$20,000.

$15,000 or $10,000.

And then what we're going to look at is close rate and average cash collected. Close rate would be typically anywhere between 20 and 30%. Average cash collected is going to depend on the client. So let's say you're selling a $20,000 package and you're collecting 15,000, right? Or $10,000 on that. That's going to be our average cash collected. We need to know how much money are you collecting so we can do our projections and help you actually build that out.