Eric Deeran tells creative business owners to stop spending on website rebrands before they have enough leads. Generate demand first, he says, or you'll waste money with nothing to show for it.
Really, right now, you're just relying on word of mouth referrals. You just need more leads. Like, you need more people to talk to. You need to sell more jobs. And once we sell more jobs with you, then we can do the website and do the rebrand. But, like, a lot of people invest a lot of money in a fancy website and then no leads show up, and now they're just like, spend all this money and have nothing to show for it, and I don't want that for you.
