Short spoken guidance for video creators on aligning their work with client business objectives. The speakers emphasize that videos should solve business problems—drive views, engagement, leads, booked calls, followers, and awareness—and that clients pay for results, speed, and peace of mind rather than just cinematic quality. The content also frames the offering as a done-for-you service that saves clients time and generates growth through lead generation and conversions.
Now, to switch over, I want to align you with what the client is.
Actually paying for. Here you see.
You'Re creating videos to.
Solve business problems, not just to create videos or create pretty looking content.
The content you're creating needs to have a goal, which is typically driving more views, more engagement, more leads, more booked calls, more followers, more awareness if you want to get more broad with it. But you need to have a goal of that content for the client. And if you don't have that, then they're going to wonder why they're actually creating the content with you in the first place.
And this comes down to.
Lead generation.
Conversions, growth for the business. And a lot of times they don't even understand how to create content, which is why they're going to come in and pay you to work with them every single month. And they're doing this because this saves.
Them time, gives them peace of mind. And you can come in as a done for you solution and just come in and create the content for them in the production for them. And that way you don't have to worry about, they don't have to worry about creating the content coming up, the ideas, posting the content, whatever it may be. And that's the value add to these business owners. So you have to realize that that is the value you're providing. You're saving them time, you're creating content, you're coming up with ideas, you're driving leads, you're driving growth and you're driving awareness. And that's what you're actually, that's what they're paying for. At the end of the day, they're not paying for the content, they're not paying for the cinematic shots, they're not paying for any of that stuff. They're simply paying for the speed and the results and that's it. Now if you're wondering like who pays for this stuff and why, I mean, we've had clients work.
With other clients making as like businesses that make as little as $500,000 a year, all the way up to working with Fortune 500 companies doing hundreds of millions of dollars a year.
