Short transcript excerpt advising advertisers to design top-of-funnel ads that provoke curiosity rather than giving all information up front. The speaker recommends withholding full answers in ads so viewers click and enter their information to learn more, increasing lead generation.
So the way you want to think about it is, like, when people are seeing your advertisements, you need to come from a place of, like, they are just more so curious. Top of funnel. When they see the ad and they have to click on it, put in their information to start to learn more about what it is that you actually do. If you give them all the answers up front, you're not going to get as many leads, right? Because it's just not like, you need to be like, well, how does he do that? Like, what is the, you know, the social marketing system? I don't understand what that is. Like, I need to learn more about that, right?
