Eric DeeranOne mission — help agency owners build businesses they actually love running.

Comment "Info" if you want to see how we can help you get 5-15 new video retainer clients...

30 May 2025 · 1 min

Watch on YouTube

0:36

This YouTube clip (Eric Deeran) offers practical advice for video agencies: to justify higher rates and avoid being replaced, agencies should demonstrate measurable revenue impact from their work that can be tracked back to them. If agencies only produce generic content, they risk being undercut by lower-cost creators (e.g., young filmmakers or smartphone-quality work) and should broaden their offering to deliver measurable business outcomes.

Chapters

Same thing with you as a video agency. If they, if you come in and they hire you to be a video agency for their company, if you're bringing in revenue and you can track that back, then they're not going to get rid of you, they're going to pay you more. Or if you want to justify higher rates, you can. And I think sometimes people are like oh, you need to charge what you're worth and like that's fine. But the problem is if you're just creating content, you're not worth as much anymore because any kid with A camera who's 18 years old can come in and shoot content and shoot amazing stuff. Like everybody shoots amazing stuff. IPhones shoot amazing stuff at this point. So if like, if that's your only, if you're like a one trick pony and that's all you're doing, you're going to get phased out and you have to make a decision.