Excerpt from a YouTube video by Eric Deeran (May 28, 2025). Speaker asks a client about current lead volume (10 leads/week) and target (100 leads/week), probes what content they are posting (social media reels, phone/iPhone footage, Suzy shooting), notes traction is low, and frames the shortfall as a 90-lead-per-week "gap" to be closed.
So you guys want to get more leads? How many leads are you getting right now? Well, we're looking to get, you know, we're getting 10 leads a week. We want to be getting 100 leads a week. Okay, got it. So we're at 10 leads a week. We want to get 100. What are you doing right now to be able to get 100 leads per week while we're posting some content? Okay, what kind of content you posting? Let's dive into that. We're, you know, we're posting some social media reels, some stuff shot on our phone. You know, Suzy has a camera or iPhone, and she shoots some stuff for us. Um, okay. And do you feel like the content you're posting is actually helping you get to that hundred leads? Like, what's the traction been like? Well, it hasn't really been helping too much. Okay. How long has that been going on? And so I'm building that gap bigger and bigger, and I'm trying to dive deeper into what the goal is and then what they're doing to achieve that goal and what the gap is. In this case, it's the gap is 90 leads per week that they're not getting, and so that's the gap.
