A speaker advises service-based businesses (notably video/social-media providers) to avoid generic claims like ‘we do social media’ or ‘we run ads’ because those phrases carry negative preconceptions. Instead, they recommend packaging offerings with unique terminology and a clear system or formula so prospects won’t dismiss the service due to prior bad experiences or overused language.
Chapters
Like if you can encapsulate it in that, like service based businesses and experts and then we have a specific formula system that we use to take everything that you create, come in, do all your social media for you. You just can't be like, hey, we're going to come in and do social media. Because the reason marketing works is because you have to have words or, you know, you don't want it to sound gimmicky obviously, but you need to have words or things in there that people don't have a previous connotation with, right? If I say, hey, video business owners, I'm going to help you run your ads and get more leads. Like maybe somebody ran ads in the past, had a shitty experience and it didn't work. And then the minute they see my ad, they put me in that bucket and they're like, oh, ads don't work for me. No thanks. Right, same thing for you. You can't be like, we're going to do your social media because everybody freaking says that, right? You have to be like, we have a system and you have to put kind of a wrapping paper on it to make it sound new and interesting so people don't have a connotation with that.
