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3 Jun 2025 · 0 min
0:24
Short excerpt from a YouTube video by Eric Deeran (Master Filmmaker) explaining key marketing metrics: CPC (cost per click), CTR (click-through rate), lead cost (cost to acquire a lead), and cost per qualified call/lead (cost to get a qualified call on the calendar). The clip focuses on straightforward definitions rather than numeric examples or performance benchmarks.
