A short marketing tip from Eric Deeran (Master Filmmaker) advising creators to build curiosity in advertisements to increase top-of-funnel lead capture. The speaker emphasizes withholding full answers in the ad so viewers must click and submit information to learn more (driving more leads).
So the way you want to think about it is, like, when people are seeing your advertisements, you need to come from a place of, like, they are just more so curious. Top of funnel. When they see the ad and they have to click on it, put in their information to start to learn more about what it is that you actually do. If you give them all the answers up front, you're not going to get as many leads, right? Because it's just not like, you need to be like, well, how does he do that? Like, what is the, you know, the social marketing system? I don't understand what that is. Like, I need to learn more about that, right?
