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26 May 2025 · 0 min

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0:18

Short YouTube monologue by Eric Deeran (May 26, 2025) advising filmmakers/agents on handling client hesitancy when selling video retainer services: first diagnose the real reason for hesitation (could be price, uncertainty about results, or process confusion), and consider offering a 'painful discount' only if price is the true barrier.

Um, what I would probably do is, like, figure out what the hesitancy is, and if it really is just a price thing, then I could give them a painful discount. But I want to figure out what's behind the hesitancy, because it might have nothing to do with price in general. It might just be like they're not sure if this is going to work for them, or there's uncertainty in the process and giving a discount won't help you.