Short YouTube advice clip (Eric Deeran) arguing that creators must offer strategic services—not just content production—to win high-value monthly retainers (roughly $5–10K/month). Examples of strategy include running lead-generation campaigns, hiring operators, and organic content strategies to drive more leads, calls, and sales.
And I think that stems from having to learn a new skill. And this goes back to what we're seeing in the space right now. And what's changing. It is no longer good enough for you to create content and hand it to a client and say good luck. Like they want strategy. And if you want to get paid retainers between 5 and 10k a month, you have to offer some sort of strategy, whether that's running lead gen campaigns for them, which is a very simple skill, it's not hard. Whether it's hiring somebody to do that on your team, whether it's doing an organic content strategy, whether it's doing some sort of strategy to help them get more leads, calls and sales.
