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5 May 2025 · 0 min

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Short excerpt from a YouTube video by Eric Deeran (May 5, 2025) offering sales/advice tactics for filmmakers seeking retainer clients. The speaker advises diagnosing the cause of client hesitancy (price vs. uncertainty about fit/process) and recommends offering a significant ('painful') discount only if price is the primary barrier; otherwise, address non-price concerns first.

Um, what I would probably do is, like, figure out what the hesitancy is, and if it really is just a price thing, then I could give them a painful discount. But I want to figure out what's behind the hesitancy, because it might have nothing to do with price in general. It might just be like they're not sure if this is going to work for them, or there's uncertainty in the process and giving a discount won't help you.