A short excerpt from a YouTube video in which the speaker advises not to reveal price while a prospective client is still uncertain. The recommended approach is to first surface and alleviate the client’s specific doubts (e.g., whether the video will help) and only present pricing once the client expresses readiness.
If he's still having hesitancy about the process, telling him the price will only make it worse. Right. It's like, hey, how do you feel about it? I feel pretty good. It's like, that doesn't sound like you feel pretty good. What do you feel like maybe you're uncertain about? Oh, I don't know if this video is really going to help us. I have to alleviate that uncertainty first, and then I go back into, okay, how do you feel? I feel good. Here's the price. Right? You just don't want to drop that price until they feel like they're 100% ready to go. Otherwise, you're just fighting an uphill battle at that point.
