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6 Jun 2025 · 0 min

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0:24

Short excerpt from a YouTube video by Eric Deeran (Master Filmmaker) giving practical advice on paid-ad campaigns: typical target CPA is ~5–10% (likely percent of something—stated as 5 to 10%), recommended initial daily spend is $10–$20, test 3–4 ads, expect 1–2 winning ads, and scale spend slowly after winners emerge.

Questions this video answers

5 to 10%

$10 to $20 per day

Three to four ads

One to two winning ads

And so typically, what we see is about a CPA of 5 to 10%. Now, the way we start is we don't start by spending that right off the bat. Typically, what we do with our clients is we have them spend 10 to $20 per day. And then what we do is we test usually three or four ads, and then of those three to four ads, we typically find one to two winning ads, and then we slowly increase the spend from there.