Eric Deeran explains why service businesses stay invisible and unprofitable: no personal brand. He points to Tony Robbins as the model, then shows what a personal brand actually is and how video retainer clients use it to get 5-15 new customers.
That's your angle right there. Hey, if you're a service based business or expert and you're tired of, you know, you're struggling with getting your name out there, being as profitable as you'd like, making as much money as you'd like, the reason is because you don't have a personal brand. If you look at the biggest names in the space, Tony Robbins, xyz. Xyz. The reason they make so much money and the reason their businesses are so profitable is because they have a personal brand attached to it. And the reason you don't is because you don't have a personal brand. And so a personal brand is like. And then you can use an analogy, it's like an xyz, right?
