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1 May 2025 · 0 min

Watch on YouTube

0:19

Short YouTube monologue advising creative-business owners to prioritize lead generation before spending on a website rebrand. The speaker warns that investing in a fancy site without first generating more leads can leave businesses with high costs and no new clients; instead, sell more jobs first, then rebrand.

Really, right now, you're just relying on word of mouth referrals. You just need more leads. Like, you need more people to talk to. You need to sell more jobs. And once we sell more jobs with you, then we can do the website and do the rebrand. But, like, a lot of people invest a lot of money in a fancy website and then no leads show up, and now they're just like, spend all this money and have nothing to show for it, and I don't want that for you.