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14 Jun 2025 · 1 min

Watch on YouTube

0:39

A short YouTube segment by Eric Deeran discussing online advertising cost benchmarks for selling high-ticket items. It covers target cost-per-click (CPC), click-through rate (CTR) expectations, ranges for lead cost and cost per qualified booked call, and ties acceptable higher costs per call to high-ticket offer values and close rates.

Questions this video answers

$3–$4 per click.

Above 1%.

Approximately $20 to $100 per lead.

Approximately $75 up to $500 per qualified call.

Approximately $40,000 to $70,000.

Chapters

And so we're looking for a cheap cost per click anywhere between typically 3 to $4. Our CTR needs to be above 1%. Lead cost is going to vary, but it could be anywhere between $20 a lead to $100 a lead cost per qualified booked call can be anywhere between $75 cost per qualified call all the way up to. I've seen some clients have $500 cost per calls or cost per qualified calls. Now that's okay, because these people are selling something for a higher ticket amount of money for like 40, 50, 60, $70,000. And they can afford a higher cost per call. Right. And then we look at close rate, and then we look at what's your average cash collected on that amount of money.