Short YouTube clip (Eric Deeran) giving advertising advice: emphasize creating curiosity in top-of-funnel ads so viewers click and submit information to learn more, rather than providing all answers up front. The goal is to increase leads by withholding some information and prompting viewers to seek more details.
So the way you want to think about it is, like, when people are seeing your advertisements, you need to come from a place of, like, they are just more so curious. Top of funnel. When they see the ad and they have to click on it, put in their information to start to learn more about what it is that you actually do. If you give them all the answers up front, you're not going to get as many leads, right? Because it's just not like, you need to be like, well, how does he do that? Like, what is the, you know, the social marketing system? I don't understand what that is. Like, I need to learn more about that, right?
