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30 May 2025 · 1 min

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A short excerpt from a YouTube video by Eric Deeran (Master Filmmaker) giving practical advice to someone worried about holding their own in meetings with high-ego professionals. The speaker distinguishes running a business from being a content creator, arguing that business leaders may lack content-creation expertise and that the listener should take confidence from their specialized knowledge of content strategy and client-acquisition via content.

Chapters

And he goes in and he's like, how do I hold my own with these guys who have these big egos? And I don't really know how to, like, handle it. And I just feel like, you know, they're looking down on me and I don't know how to actually, like, hold my own in those conversations. And what I told him was, those guys may be doing tens of millions of dollars a year in their law firm, but they don't actually know how to create content. They don't know how to, you know, create content that actually gets them results. They just know how to run a business. And running a business and being a content creator and understanding content and content strategy and how to actually get clients with content are two completely separate things. And I think a lot of times we get that mixed up. I told him, I said, when you go into this meeting, you have confidence because you have more expertise than they do in this specific area.