Eric Deeran argues creatives waste money on expensive gear when they should focus on landing retainer clients instead. Build the business first, buy equipment later. Comment "retainer" for his list of 27 closes that work on high-ticket deals.
Before you go and buy expensive gear like this, take a look at how your business is actually doing. And what I mean by that is, do you have clients on retainer? Are you lacking any skills when it comes to actually running the business? Because what a lot of creatives think is that if they buy more gear, it's going to get them more clients, when that is actually the opposite of what's going to happen. You need to invest in the business skills to help get more clients, and then you can use the money from the clients that you get to buy as much gear as you want. If you want to learn how to get clients on retainer paying you every single month, comment the word retainer down below and I'll send you our top 27 retainers that we use to close high ticket video deals.
