Eric Deeran explains how productizing a service lets you hire a team to handle work, making projects scalable. You lose margin per project, but you escape the 24-hour limit and free yourself from day-to-day fulfillment.
You can hire a team to fulfill on this because it's productized, right? There's medium fulfillment. So then you have your team go out and fulfill. It's easy to pass these projects off to. It's a medium amount of margin. Is it as much margin as if you did it all yourself? No, but that's the whole point is to get yourself out of the business. So then you can have a team fulfilling this work for you. And it is scalable, unlike the services, where maybe you're doing something that only you can create and you're only creating a type of content that you can create. So it's not scalable because you only have 24 hours in a day.
