A short YouTube piece arguing that expertise and speed are what clients pay for in content work. Using a plumber analogy, the speaker explains that clients want problems solved quickly and effectively and will pay for experienced practitioners who can deliver immediate results.
It's like the plumber comes to your house and you have a massive leak. The plumber comes in, spends five minutes, fixes the leak, and it's good, like. And he charges you. Let's say he charges you, like, $2,000. That's fine, because he solved the problem. Because he has the experience to solve the problem. You're not paying him to create, to, you know, spend a bunch of time, you know, work hours and hours on end to solve the problem. You just want your problem solved quickly and effectively, and that's what your clients want with content.
