Two creators debate viral content versus sales-driving content. Viral hits need mass appeal, but high-value offers work better with less flashy material that actually converts to calls. The key is matching your content format to what you're actually selling.
Because the stuff that goes viral versus the stuff that actually translates into more money and more sales, which is all I care about at the end of the day is very different pieces of content. Because, like, the viral stuff is like mass market. So I have to make. You'd have to make it with like a mass market approach. Whereas the. The less viral stuff but has more value usually doesn't go very viral. But the people who then see that then book a sales call with you and, and they're interested to learn more about what you do. So as far as your content strategy, think about the type. Like, what does your offer do, right? And for you, it's. You're helping them with their strategy, creating the content, distributing it, getting more sales. So just make free pieces of content around that for your social. You know what I mean?
I just don't want it to be dry. Like, there is a level where I don't want to go. I don't need to go viral, but I do think there is some.
Here's. Here's the thing, right? And my stuff might be considered dry by some people, which is fine, whatever.
