Short YouTube clip (Eric Deeran) advising that in sales meetings—especially for video projects—clients decide based on the salesperson’s conviction and confidence, not merely on reciting the right features. The speaker emphasizes that you must not only know the right things to say but present them with confidence.
So when you're in sales meetings, clients are looking for the conviction and confidence that you know what you're talking about. And that's how they typically make their decision on whether or not to work with you on your video project or not. And so if you're going into the meeting, you may say everything correctly, but you may not have the conviction in which you're saying it or the confidence in what you're saying. And that is going to make them not want to work with you. It's not enough to know all the right things to say. You have to be confident in that. You have to be confident when you're saying it.
