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Deposits Aren't Sales

30 Sept 2026 · 0 min

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0:23

In this brief segment, Eric Deeran recounts a past experience with a salesperson who relied on collecting deposits from prospects as a shortcut to securing commitment. He explains that the deposits never turned into actual clients because the underlying issue—prospects' lack of belief in the offering—was never addressed. The salesperson used the deposit as a crutch, leading to 10‑15 deposits per month that stalled in follow‑up and never converted, highlighting a fundamental flaw in sales strategy that focuses on superficial commitment rather than genuine buyer conviction.

I had a salesperson a long time ago who would only collect these deposits, but none of the deposits would ever close into actual clients. And it was simply because he was using it as a crutch to close these people to get like some form of commitment, but he wasn't really attacking the root problem, which is what they didn't really believe. They didn't really believe it could work for them yet. And so he was like getting a deposit and the follow-up would go nowhere. And then we had like, you know, 10 to 15 deposits a month that literally never went anywhere.