This YouTube video (by Eric Deeran) explains different types of lead magnets and which audiences they attract. The excerpt contrasts free resources/workshops—likely to attract lower-qualified "freebie seekers"—with case studies, which draw problem-aware prospects of moderate-to-higher qualification. The video will also cover buyer personas and how they map to lead-magnet choice.
So if we're using a free workshop or a resource, you're going to get lower qualified people down here because they're just people who want something for free. So they're typically freebie seekers. Now, if you have a case study, this is typically going to be attracting kind of between least and most qualified as far as lead quality, because these are people who are problem aware. And we're going to go through the different types of buying Personas in this video as well. But these are people who are problem aware. They know they have an issue and they want to opt into a case study of how you were able to help someone who's just.
