Eric Deeran argues that creatives kill their own growth by abandoning what works because it gets boring. Scaling means doing the same unglamorous tasks over and over. The business exists to serve customers, not your interests.
This may be kind of an unpopular opinion, but I think the reason many creatives struggle in business, it's because they get bored of doing the boring work, when in reality, doing the boring work is what's going to help you make more money and keep the business scaling. But instead, a lot of times, creatives will just keep switching from thing to thing because they get bored of what's already working. But in reality, the thing that's boring, that's working, is. Is the thing that you should keep doing. You shouldn't stop doing the thing that's already working. So keep that in mind. Sometimes business is boring, and you have to find passions outside of business to keep your excitement level up. You don't necessarily need to change the business, because the business doesn't exist to serve your personal needs. The business exists to be a business and serve the customer. At the end of the day.
