A speaker advises entrepreneurs to stop using emotions to make business decisions and instead track and use hard metrics (leads, calls, client closes, success rates). The clip emphasizes that emotions can mislead, while numbers provide objective guidance for decision-making and measuring progress month-to-month.
Stop using your emotions in business to justify what you should and shouldn't do. If you're not tracking every single thing in your business, how many leads you're getting, how many calls you're having, how many clients are closing, what your client's success rate is, if you're not tracking every single metric within your business and you're going off of how you feel, then you're in trouble. Because emotions lie and numbers don't. And we want to look at the hard numbers because you could feel like something's not going your way. But if you look at the numbers, you could be doing better than you were the month before. And the best entrepreneurs don't make decisions based on on emotions. They make decisions on numbers.
