Eric Deeran shows how to search Facebook Ad Library by niche and spot ads running for months, a sign they're profitable. He explains how to model successful creative and funnel structure for your own industry instead of copying directly.
Okay, so one of the biggest hacks that I can give you as far as something that I still do today is looking at the Facebook ad library and looking at your competitors and looking at what types of ads they're running. Like, I could give you everything in the world, but sometimes looking at other competitors, figuring out what's working right now, and then modeling that— I say model, do not copy— but modeling that and then using that in your own version, and giving— it helps give you more ideas as well as as what to record, what's working, what that looks like. So I have a couple of different examples here. All you have to do is type in your niche and then marketing agency or your niche marketing, something like that. And then it's going to pull up all of the different examples of ads that are currently running right now. And the longer they've been running, which you can see started running on August 21st, the longer the ad has been running. Generally what that means is the better it's performing because somebody is not going to keep an ad on if it's not currently performing. So I can go in here and I can look at all of these different ads and what they look like. And there's tons in here to go through, right? I'm not going to go through all of these on this specific video, but you can go through here and look at what other people are running. Now let's say that you don't just do small business marketing, you do marketing for solar companies, you do videos for solar companies. I'd type in, let's go over here, solar marketing. And then I'd go through here and I'd look at what all of these ads look like and who's running them. And I would go through here and I would start letting it load, obviously, and then going through all of these different ads and finding stuff that's applicable for me. So just put your thinking cap on and go through and figure out what's going to be applicable for you. Now, let's say that you do home service marketing, you do videos for home service companies, whatever the niche is, go through here and look at it. So I'm gonna then go through calling all home service companies and it just searches based on keywords and I can go through here and start consuming these ads. And then I can also click into their funnel. I can see what their funnel looks like and I can do market research on what's working right now. I promise you, like, I have other Facebook ad libraries open of other people that I look up to as far as people that are advertising. And if I'm ever like, oh, I need to record a new ad idea, I just go to that and I look at what's working and I find a way to spin that off in my industry. So like, I'll take other industry examples, like let's say I look I would look at, you know, another company that advertises or helps people in a different industry. I would then look at that and figure out how can I spin that off into my industry so then it's not directly copying because we have different industries here as well. So that's a really, really, really good way to look at what's working and what's not and then be able to come up with new ideas because sometimes it's hard to come up with ideas in a vacuum when you don't have any sort of thing, you have nothing to go off of, right? This is a really good tactic. Use this and do market research on your niche and then enter video marketing or marketing or marketing agency and look at what they're doing there.
