A short YouTube video (Short) by Eric Deeran advising creatives and video business owners to prioritize learning how to run a business instead of only focusing on the creative craft. The speaker argues many videographers/filmmakers remain broke because they neglect business skills—regardless of what the business sells—and therefore struggle to make money and grow.
Most creatives and video business owners are completely broke. And the reason is, is because they're focused on the wrong things. Most videographers, filmmakers, they focus on the creative aspect. Whereas when you want to run a business, it's pretty obvious that you need to learn how to run a business. Now, in this case, doesn't matter what the business sells, you still have to learn how to run a business. In this case, the business sells video, it sells creative services. But if you're going to grow a business, you need to learn how to run a business. And a lot of people neglect that. And it's so funny to me that they're still wondering why they're struggling. Right? It's because that they didn't learn how to actually make the money and run the business in the first place.
